Marketing for restoration contractors. Built around the claim, not the calendar.
Restoration work arrives when something goes wrong, which makes conventional marketing calendars close to useless. What actually drives the next job is the referral relationship you have not touched in four months and the storm that just went through your territory.
Three things that are probably true right now
The adjuster who stopped calling
One agent used to send you three jobs a quarter and has sent none since spring. Nobody noticed because nobody is watching the gap between referrals — it is the absence of an event, and absences do not show up in a job list.
The storm you found out about late
Hail moved through half your service area on a Tuesday. The contractors who called their past customers that afternoon booked the week. You heard about it when a competitor's yard sign went up.
Two hundred completed jobs, never contacted again
Every one of them is a homeowner who already trusts you, sits in a neighbourhood you have worked, and knows people. They are the cheapest lead source you own and the one nobody has the hours to work.
Your workspace uses your words
Pick Restoration & property recovery when you sign up and the CRM relabels itself. These are the actual headers your records get — not an illustration of them.
Anything here that still is not your language can be renamed, and you can add the fields you need to any of these objects.
- Companies
- generic name: companies
- Contacts
- generic name: contacts
- Properties
- generic name: properties
- Leads
- generic name: leads
- Jobs
- generic name: jobs
- Outcomes
- generic name: outcomes
The personas your workspace starts with
Seeded on day one, with the message angle already written. Edit them, delete them, add your own — but you are not starting from an empty screen and a blinking cursor.
Emergency homeowner
acquisitionHomeowners hit by sudden water, fire, or storm damage who need help now.
Respond in minutes and document everything for the insurance claim.
Insurance agent / adjuster
acquisitionAdjusters and agents who refer trusted restoration vendors.
Be the contractor who makes every claim clean, fast, and defensible.
Property manager
engagementManagers of multi-unit and commercial buildings.
One call handles the damage across every unit you manage.
Past client
retentionHomeowners we've restored who can refer and re-engage.
Prevent the next loss and make it easy to send a neighbor our way.
What Arc watches for
Every one of these arrives as an opportunity with its evidence attached, so you can see why Arc raised it before you decide anything.
Severe weather in your service area
Arc reads National Weather Service alerts for the points you actually serve, not whole states. Freeze warnings count too — burst pipes are a restoration event even though nothing blew over.
Referral partners going quiet
When an adjuster, agent, or property manager who used to send work stops sending it, that gap becomes an opportunity with the referral history attached.
Past clients worth re-approaching
Completed jobs aging past the point where a preventative inspection or a referral ask is welcome rather than pushy.
A campaign worth running again
When something outperformed your baseline, Arc proposes the repeat with what it learned — the angle that worked, the segment that responded.
What a storm week would look like
Written as what would happen, because it is what the product does — not a customer story we do not have yet.
- 01A severe thunderstorm warning covers eleven of the ZIP codes you serve. Arc files an opportunity with the alert, the affected area, and the customers inside it.
- 02It drafts the package: an email to past clients in the footprint, an SMS for the ones who opted into it, and a short paid-social variant — each one carrying the proof photos you have already approved.
- 03It waits. Everything sits in approvals with the evidence attached and nothing has left the building.
- 04You read it on your phone between jobs, tighten one subject line, and approve. Arc sends, then tracks opens, clicks, and replies back onto each customer record.
- 05What happened gets recorded, so the next storm's draft starts from what worked in this one.
What you still set up yourself
The vocabulary, personas and pipeline stages above arrive configured — the stages as a starting set for restoration contractors, which you rename, reorder or add to in a couple of minutes if your process differs.
What is genuinely yours to do: bring your records in, point Arc at your website so it learns your voice and proof points, and connect the channels you actually send through. Nothing goes out to a customer until you approve it.
Nothing reaches a customer until you approve it.
Arc finds the opportunity, drafts the campaign, and prepares the creative. You decide what actually goes out — on every piece, with no setting that turns the gate off.
This page was last reviewed on July 30, 2026.