Marketing for roofing companies. Storm-driven, without the storm chasers.
Roofing demand is lumpy and weather-driven, and the companies that win a storm are the ones already in front of the neighbourhood before the door-knockers arrive.
Three things that are probably true right now
You already roofed the street
Fourteen completed roofs within a mile of the hail track, every one a homeowner who has met your crew. That is the warmest list in the business and it is sitting in a job history nobody queries.
Out-of-town crews got there first
Storm chasers move fast because moving fast is the entire business model. Local reputation only beats them if the local company actually shows up in the inbox first.
Inspections that never got followed up
Someone declined a full replacement eighteen months ago and took the repair. That roof is now eighteen months older and the conversation is worth having again — but only if something remembers to have it.
Your workspace uses your words
Pick Home & field services when you sign up and the CRM relabels itself. These are the actual headers your records get — not an illustration of them.
Anything here that still is not your language can be renamed, and you can add the fields you need to any of these objects.
- Accounts
- generic name: companies
- Customers
- generic name: contacts
- Service locations
- generic name: properties
- Requests
- generic name: leads
- Jobs
- generic name: jobs
- Outcomes
- generic name: outcomes
The personas your workspace starts with
Seeded on day one, with the message angle already written. Edit them, delete them, add your own — but you are not starting from an empty screen and a blinking cursor.
Emergency repair
acquisitionHomeowners with a broken system who need same-day service.
A fast, upfront-priced fix when something stops working.
New install / replacement
acquisitionHomeowners replacing or installing a major system.
A right-sized system and financing that fits the budget.
Maintenance member
engagementCustomers on or ready for a maintenance membership.
Keep it running and skip the emergency with a service plan.
Commercial account
retentionFacility managers and commercial property owners.
Priority service and one vendor for every location.
What Arc watches for
Every one of these arrives as an opportunity with its evidence attached, so you can see why Arc raised it before you decide anything.
Hail and wind events in your territory
Severe weather alerts scoped to the points you serve, matched against completed jobs and customers inside the affected area.
Customers who have gone quiet
Past inspections, declined quotes, and completed jobs aging past the point where a follow-up is worth making.
Referral and partner lanes
Property managers, insurance contacts, and general contractors who used to send work and have not lately.
What your competitors are running
Competitor activity in your market surfaces as a signal with the evidence attached, rather than as something you notice on a neighbour's lawn.
What the week after a hail event would look like
Written as what would happen, because it is what the product does — not a customer story we do not have yet.
- 01Arc files an opportunity naming the affected ZIP codes, the completed roofs inside them, and the past customers attached to those addresses.
- 02It drafts neighbourhood-specific outreach — the copy references the actual event and date, not a generic storm-damage template.
- 03The package lands in approvals with the proof photos from jobs you already did nearby.
- 04You approve it, or you kill it because you know that neighbourhood took no real damage. Either way the decision is recorded and Arc learns from it.
- 05Replies and booked inspections attach to the customer records, so next season starts with evidence rather than a blank slate.
What you still set up yourself
The vocabulary, personas and pipeline stages above arrive configured — the stages as a starting set for roofing companies, which you rename, reorder or add to in a couple of minutes if your process differs.
What is genuinely yours to do: bring your records in, point Arc at your website so it learns your voice and proof points, and connect the channels you actually send through. Nothing goes out to a customer until you approve it.
Nothing reaches a customer until you approve it.
Arc finds the opportunity, drafts the campaign, and prepares the creative. You decide what actually goes out — on every piece, with no setting that turns the gate off.
This page was last reviewed on July 30, 2026.