It should already know what you call things.

Pick your industry when you sign up and the CRM relabels itself, your personas arrive with their message angles already written, and Arc starts watching the signals that matter in your trade. Nothing about the setup asks you to think in someone else’s nouns.

Restoration

Built around the claim, not the calendar.

Restoration work arrives when something goes wrong, which makes conventional marketing calendars close to useless. What actually drives the next job is the referral relationship you have not touched in four months and the storm that just went through your territory.

See it for restoration

Roofing

Storm-driven, without the storm chasers.

Roofing demand is lumpy and weather-driven, and the companies that win a storm are the ones already in front of the neighbourhood before the door-knockers arrive.

See it for roofing

HVAC & plumbing

The service list is the pipeline.

Most HVAC and plumbing companies are sitting on the best marketing list in their market — their own service history — and working it roughly never, because working it is a job nobody has time for.

See it for hvac & plumbing

Commercial cleaning

Contracts renew quietly. Or they don't.

Commercial cleaning is a contract business, which means the revenue risk is not a missing lead — it is an account that stopped hearing from you nine months before the renewal.

See it for commercial cleaning

Supported, without a page yet

These industries have the same treatment inside the product — their own CRM vocabulary and their own seeded personas. We just have not written the page. Pick yours at signup and it works the same way.

Professional services
Marketing & creative agency
Healthcare, dental & med spa
Real estate
SaaS & B2B tech
E-commerce & retail

Same rule in every industry.

Arc drafts, you approve. Nothing sends, publishes, or spends without you signing off on it, whatever business you are in.

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